Strategic Healthcare Marketing Consultancy Services
The a4SU program provides startups and scaleups with comprehensive support at competitive rates, recognizing that exceptional products require exceptional marketing to reach their audiences. Our marketing services bridge healthcare rigor with modern digital engagement.
We help healthcare companies build brands that resonate, campaigns that convert, and strategies that scale. From foundational positioning through multi-channel execution, we deliver marketing excellence calibrated to your growth stage and budget constraints.
Digital Marketing Strategy
Comprehensive digital marketing strategy for healthcare covering SEO services, email marketing, marketing automation, social media marketing, and lead generation. We create integrated campaigns that reach healthcare professionals and decision-makers where they consume information.
Our approach combines healthcare compliance requirements with modern engagement tactics, ensuring messaging resonates while respecting regulatory boundaries.
Social Media & Content Marketing
Strategic pharma social media campaigns across LinkedIn, Twitter/X, and professional platforms. We create thought leadership content, case studies, educational materials, and engagement strategies that build authority and generate qualified leads.
For B2B healthcare marketing, we focus on platforms where your buyers actually spend time, not where consumer brands find success.
Paid Advertising Campaigns
Google Ads campaigns, LinkedIn Ads, Meta Ads, Amazon Ads campaigns calibrated to healthcare audiences. We develop targeting strategies that reach prescribers, payers, hospital administrators, and other key stakeholders efficiently.
Our pharmaceutical background ensures ad copy and landing pages communicate value propositions clearly while maintaining compliance with advertising regulations.
Branding & Creative Services
Brand development, visual identity creation, messaging frameworks, and design services. We help healthcare companies establish distinctive brands that communicate professionalism, innovation, and trustworthiness.
From logo design through comprehensive brand guidelines, we create visual and verbal identities that differentiate you in competitive markets.
Press Office & Event Management
Media relations, press release distribution, event planning and execution, and spokesperson training. We help healthcare companies generate earned media coverage and create memorable experiences at conferences and trade shows.
Our network spans healthcare trade publications, business media, and specialist outlets, enabling targeted outreach that reaches relevant audiences.
AI-Powered Marketing Innovation
Generative AI implementation for content creation, email marketing automation, and personalization at scale. We help healthcare companies leverage cutting-edge technologies to improve marketing efficiency and effectiveness.
From AI-assisted copywriting to predictive analytics, we apply modern tools while maintaining the human judgment pharmaceutical marketing requires.
Gaetano brings 18 years of experience spanning marketing, communication, training, media, and online/offline publishing, along with generative AI implementation for business. He has delivered campaigns across Switzerland, Italy, EMEA-at-large, UK, USA, and LATAM.
While pursuing an Executive MBA and a CAS in University Teaching, Gaetano has dedicated his expertise to SMEs, universities, large corporations, institutions, political parties, non-profit organizations, and individual projects. He has handled personal branding for individuals who subsequently gained or strengthened prominent positions in the public sphere.
His unique combination of traditional marketing excellence and cutting-edge AI implementation enables healthcare companies to leverage both proven strategies and emerging technologies. Whether you’re launching your first campaign or scaling international operations, Gaetano provides practical guidance that balances innovation with execution.